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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02766_Field_MOPR T4.txt
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1996-03-19
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462b
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9 lines
In the electric age, you no longer just produce
packages, you produce service. With Xerography for
example, the book itself ceases to be a bound
package and becomes an electric service obtainable
by telephone and computer. From any part of the
world and delivered immediately , as it were,
according to your need, your specifications. Instead
of just picking up a book that happens to be on the
shelf or on the table for sale, you go and specify